As a hotel owner, it is essential to cater to many different groups of guests and their individual needs in order to maintain a thriving business. This means thinking about different types of customers want from their hotel experience from the moment they check-in until the time they (hopefully) book a return visit. Business travellers are an important group of people to please as often a company will have a preferred hotel in a certain city, and many business travellers return to the same location again and again for regular conferences and meetings. So what amenities can you include in a hotel package that will make business travellers return for more?

Free WiFi. There is an epidemic of paid WiFi in hotels and other establishments across Australia. Of course, if you want to get a quick buck from your clients, you could charge through the roof for WiFi, just like your competitors in the neighbourhood. But imagine the difference that offering free WiFi could make to your business. Business people are reliant on connectivity for virtually all business operations. If someone has to quickly retrieve a document from a shared online drive, if they have to participate in a video conferencing call, and if they need to respond to an urgent email, free WiFi will make the process so much easier – and this will stick in the minds of business travellers who are looking for extra special service.

Business centre. All too often, a business centre in a hotel is just a meeting room with a few plug sockets. City hotels that want to gain competitive advantage with business travellers should ensure that their business centres are well equipped with up-to-date kit. This means having a media centre so that people can deliver audio-visual presentations without a glitch, equipping the room with scanners, photocopiers and a fax machine, and ensuring there is always a member of hotel staff on hand to assist with technical matters in the business centre.

Charging stations. For a business person who is totally reliant on their smartphone, laptop and tablet device for all kinds of work functions, leaving a charger at home is a worst case scenario. At one time or another, this has happened to everyone and searching around town for a new charger can be time consuming and stressful. As a hotel owner, you can play your part in reducing stress levels for people who forget their chargers by fitting rooms and common spaces with charging stations that are designed to fit various devices.

And these are just a starting point. Really put yourself in the shoes of your business guests to ensure you can go the extra mile for them and service their unique needs.

If you are a business traveller, contact your hotel, such as City Park Best Western Hotel, to find out more about amenities offered to make your stay easier.